
Why Sell Popcorn?
POPCORN = PROGRAM! Fund all your program-related expenses and activities you want your Scouts to enjoy this year, through popcorn. Things you can pay for with proceeds from popcorn:
Yearly Membership Dues | Scout’s Life Magazine | Uniforms, Patches, and Awards | Meeting Supplies & Equipment | Blue & Gold Banquet or Derby |
Camping Trips | Hikes | Holiday Parties | Pinewood Derby | Much More! |
New in 2024 - San Jose Sharks Popcorn Club

Scouts who sell $3,500 of popcorn or more will qualify for the Sharks Popcorn Club, sponsored by the San Jose Sharks!
Special Club Membership includes:
– 2 Tickets to a Sharks or Barracuda Game, Dates TBD
– Limited edition Sharks Popcorn Club T-Shirt.
– The honor of being inducted as a Sharks Popcorn Club Member and if applicable, participation in the pre-game promotions.
Scouts will be automatically entered after they sell $3,500 of popcorn.
Powered By Popcorn! Here is your Popcorn News!
Scouts can participate in a variety of ways
Online Sales The single, safest way for a Scout to sell popcorn in 2023 is through the Online Direct Sale method. This method eliminates any face-to-face contact with the general public, as well as the risk of handling product or cash.
The Online Direct sale is also the safest and easiest method for units, in that there is no handling of product, since popcorn is shipped directly to consumers, and payment for popcorn is received by credit or debit card at the time of the order.
Show & Sell your den, pack or troop gets permission to sell in front of a retail store or in the local mall. You set up a display with products for people to purchase as they walk by.
Take Order the most traditional way to sell popcorn; going door-to-door with the take order form, which you receive from your leader or council.
Show & Deliver you carry Trail’s End popcorn with you to show to your customers as you visit them. The customer is able to select the products he or she wishes to buy from your product selection.
Corporate This is for savvy Scouts! Selling to businesses is a great market to have big sells. Whether the owner buys popcorn as gifts for their employees, or they allow the popcorn to be sold at the lobby or break room.
If you need more details then just the three steps above, here is a PowerPoint that will help you see how easy it is to get $100 extra per Scout for just sending out 10 emails. It can really add up if 100% of your Scouts participate!
- Tutorial on creation of Online sales – HERE
2024 PRODUCT LINE
ONLINE / SHOW & SELL / TAKE ORDER

2024 IMPORTANT DATES TO REMEMBER
Council dates 2024
June 22 – Council Kickoff and Training for unit Kernels and scouts – San Jose
June 27 – Zoom Council Kick-off
July 19 – Early Bird Online Unit Orders Due
August 8 – EARLY BIRD DISTRIBUTION – 49 N 4th Street in San Jose
August 12 – Unit Orders Due Online
August 28 – First Distribution, ongoing weekly resupplies on Wednesdays
August 31st – Turn in your program/budget plans to your District Executives
October 2 – Resupply/product return (10%)
October 28 – Heroes & Helpers / Final Unit Orders due!
November 6 – Final Order Distribution
November 8 – Payments due!
November 11 – Online sales scorekeeping ends for prize calculation.
December TBD – Sharks Popcorn Club Event

What can your unit do?
- Take order form 2024: 2024 Product Order Form_SVMBC
- Register for the popcorn sale at: 2024 Unit Popcorn Commitment
- Download 2024 SVMBC-Popcorn-Guide v3 July 18
- Sign up for a Trail’s End Webinar and join the Trail’s End Facebook group.
- Attend the Council’s Popcorn Kickoff and build your popcorn team. Here is the 2024 Popcorn 103 – returning kernels.pptx
- Complete your unit’s program plan for the year. Get the Scouts’ input in order to have an ideal year of Scouting.
- Set your budget goal by calculating the costs of doing all the activities in your unit’s program plan. 2024 Unit Program Planner_Example
- Calculate the amount of popcorn you need to sell to meet your budget need.
- Break the goal down to an individual Scout (family) goal.
- Add Important Dates to your units calendar (example: Popcorn Order Due Dates)
- Schedule and plan out your 2024 Unit Kickoff, often the first gathering of the new program year.
- Determine the best incentives for your unit that are above and beyond the council’s prize program: top seller prize, pizza party for top selling den/patrol, gift cards for high sales amount, etc.
- Create a communication plan to reach all families.
- Direct Scout families to www.trails-end.com for additional information about online selling and additional selling tips.
- Text APP to 62771 to download the Trail’s End App.
- Encourage all Scouts to also go door-to-door with a parent.
- Coordinate assistance to pick up popcorn at designated warehouse.
- Distribute popcorn to Scouts, and ensure deliveries are made to customers.
- Pay council invoice(s).
- Have a post-sale victory celebration.
- 90% of all the council popcorn information you will need to know is in the Popcorn Unit Guidebook
Resources

For More Information
Please contact your district kernel, district executive or email popcorn@svmbc.org.
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