Why Sell Popcorn?

POPCORN = PROGRAM! Fund all your program-related expenses and activities you want your Scouts to enjoy this year, through popcorn. Things you can pay for with proceeds from popcorn:

Yearly Membership DuesScout’s Life MagazineUniforms, Patches, and AwardsMeeting Supplies & EquipmentBlue & Gold Banquet or Derby
Camping TripsHikesHoliday PartiesPinewood DerbyMuch More!

Powered By Popcorn! Here is your Popcorn News!

Attend Council kickoff on June 10th and secure an additional 1% commission!
  • Register here!
  • You can choose between attending the kickoff in San Jose or in Monterey. Every unit will receive a patch for their unit’s Kernel and a square reader.
  • If you can’t make it on June 10th, you can still receive an additional 1% commission by attending your District Kickoff at a Roundtable or by signing up to one of the popcorn classes during Fall Program Kickoff Week in July.
Popcorn = Program!
  • What does YOUR ideal year of Scouting look like? Have you started planning your program? How much will it cost? Check out this budget planner!
New Products in 2023!

Scouts can participate in a variety of ways

Online Sales The single, safest way for a Scout to sell popcorn in 2021 is through the Online Direct Sale method. This method eliminates any face-to-face contact with the general public, as well as the risk of handling product or cash.

The Online Direct sale is also the safest and easiest method for units, in that there is no handling of product, since popcorn is shipped directly to consumers, and payment for popcorn is received by credit or debit card at the time of the order. 

Show & Sell your den, pack or troop gets permission to sell in front of a retail store or in the local mall.  You set up a display with products for people to purchase as they walk by.

Take Order the most traditional way to sell popcorn; going door-to-door with the take order form, which you receive from your leader or council.

Show & Deliver you carry Trail’s End popcorn with you to show to your customers as you visit them.  The customer is able to select the products he or she wishes to buy from your product selection.

Corporate This is for savvy Scouts!  Selling to businesses is a great market to have big sells.  Whether the owner buys popcorn as gifts for their employees, or they allow the popcorn to be sold at the lobby or break room.

If you need more details then just the three steps above, here is a PowerPoint that will help you see how easy it is to get $100 extra per Scout for just sending out 10 emails.  It can really add up if 100% of your Scouts participate!

  • Tutorial on creation of Online sales – HERE




2023 SVMBC-Popcorn-Guide Dates

June 10Council Kickoff and Training for unit Kernels – San Jose/Monterey at 10 am

August 18 – Online orders due

September 7 – First Distribution, ongoing weekly resupplies on Wednesdays

October 18 – Resupply/product return

November 15 – payments due / Online sales scorekeeping ends for prize calculation.

December TBD – Top 100 Club event

What can your unit do?

  1. Register for the popcorn sale at:  2023 Unit Popcorn Commitment
  2. Download the 2023 Unit Popcorn Kernel Guide (Coming Soon)
  3. Sign up for a Trail’s End Webinar and join the Trail’s End Facebook group.
  4. Attend the District’s Popcorn Kickoff  and build your popcorn team.
  5. Complete your unit’s program plan for the year. Get the Scouts’ input in order to have an ideal year of Scouting.
  6. Set your budget goal by calculating the costs of doing all the activities in your unit’s program plan. Unit Budget Planner
  7. Calculate the amount of popcorn you need to sell to meet your budget need.
  8. Break the goal down to an individual Scout (family) goal.
  9. Add Important Dates to your units calendar (example: Popcorn Order Due Dates)
  10. Schedule and plan out your 2023 Unit Kickoff, often the first gathering of the new program year.
  11. Determine the best incentives for your unit that are above and beyond the council’s prize program: top seller prize, pizza party for top selling den/patrol, gift cards for high sales amount, etc.
  12. Create a communication plan to reach all families.
  13. Direct Scout families to www.trails-end.com for additional information about online selling and additional selling tips.
  14. Text APP to 62771 to download the Trail’s End App.
  15. Encourage all Scouts to also go door-to-door with a parent.
  16. Coordinate assistance to pick up popcorn at designated warehouse.
  17. Distribute popcorn to Scouts, and ensure deliveries are made to customers.
  18. Pay council invoice(s).
  19. Have a post-sale victory celebration.
  20. 90% of all the council popcorn information you will need to know is in the Popcorn Unit Guidebook – HERE


Our Council’s website should be your first stop to find the most up to date information on this council’s popcorn sale. The website will list all pertinent dates, contact information, and links to helpful information.

The Trails End Website, trails-end.com, is the next best place to find information on best practices, making the app work right, trails end rewards details, and much more.

Over 200 webinars will be offered this summer and fall for units and Scout parents to learn about the sale. Over 50 webinars are already sold out and we anticipate leaders from over 10,000 units will participate.

Highly successful unit leaders ($50,000+ and multiple years as leaders) and Scout parents will lead these interactive webinars where every question will be answered. Units participating in webinars in 2019 grew 11.2%!

A $20 Amazon.com gift card will be given to the first 5,000 top-selling units (who sold $7,500+ in 2019) who register and participate in a Webinar.


Facebook support is being enhanced through the help of 15 successful unit leaders and parents serving as moderators and influencers. Last year, over 18,000 unit leaders and Scout parents utilized the Scout Popcorn Facebook support, and a significant increase in participation is expected this year.

Here are the PowerPoint that will help you to make your orders and online resources be a happy experience!

  • How to place your Show and Sell order - HERE
  • How to place your Take Order - HERE

Please contact your District Kernel if you have any questions with the online tools and system.

For More Information

Please contact your district kernel, district executive or email popcorn@svmbc.org.

District Kernels, Nandita Sreenivasan - (669) 799-8989, Nandita.Scouting@gmail.com

District Executive, Talal Alami - (408) 638-8334, talal.alami@scouting.org

District Kernel, Fawn Damitio - (213) 422-6201, fawnddamitio@gmail.com
District Director, Evgenia Mirfild - (408) 638-8372, evgenia.mirfild@scouting.org

District Kernel, Muhammed Jakaku - (669) 237-5287 pioneerpopcorn1@gmail.com
District Executive, Max Testa - (408) 638-8350, max.testa@scouting.org

District Kernel, Kevin Barlow - (408) 749-0482, keedba@yahoo.com
Storefront Scheduling, Beth Leonard - (408) 530-0554, beth@slimy.com
Director of Field Services, Steven Solberg - (408) 638-8357, steven.solberg@scouting.org

District Director, Ken Schott - (408) 638-8328, Ken.Schott@scouting.org

District Kernel, Kristy Burchard - (831) 801-1203, kristykb@charter.net
District Executive, Linda Diamantopoulos - (831) 287-2025, linda.diamantopoulos@scouting.org

District Kernel, Darcy Fowler - (831) 915-8940, darcy.wilson@att.net
District Executive, Linda Diamantopoulos - (831) 287-2025, linda.diamantopoulos@scouting.org

Exploring Kernel, Sreelatha Bokkisam - (650) 576-1468, lathabokkisam@yahoo.com
District Director, Ken Schott - (408) 638-8328, Ken.Schott@scouting.org

Council General, Faroogh Quadri - (408) 622-8698, councilpopcorngeneral@gmail.com
District Director,  Evgenia Mirfild - (408) 638-8372, evgenia.mirfild@scouting.org

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