Brand Guide

A key to success for Scouting is the ability to identify, recruit, train, motivate, and support high-caliber volunteers to deliver a quality program for young people in Scouting.  This has been the main ingredient for success in fundraising, membership growth, new unit development, and program delivery.

It is no different for the marketing efforts of a local unit.  It is important for packs, troops, teams and crews to develop their own unit marketing plan to help increase public awareness of Scouting, highlight positive Scouting stories and influence community leaders, parents, youth and donors.

To help your unit prepare is a copy of our National Brand Guide which will be helpful with logo use and marketing resources for your unit.

Brand Guide